Wix Review
Wix is the feature king of website builders: more templates, more apps and more built-in tools than anyone else, hosted on solid Google Cloud infrastructure. Just go in understanding that a Wix site lives and dies on Wix.
Review last updated 2026-08-20 · How we rate hosts
Scorecard
Pros
- The most complete feature set of any drag-and-drop builder - 900+ templates, apps for almost everything
- True free-forever tier for trying the editor
- Unmetered bandwidth on every paid plan
- Strong built-in SEO tooling and AI site generation
- 24/7 support with phone callbacks
Cons
- You cannot export your site - leaving Wix means rebuilding from scratch
- Templates cannot be switched once a site is live
- Storage-based tiers push media-heavy sites into pricier plans
Wix plans & pricing
Promotional monthly rates as of August 20, 2026; most require the listed prepaid term and renew at the higher rate shown. Confirm on Wix's site before buying.
| Plan | Intro price | Renews at | Storage | Sites | Bandwidth | Notes |
|---|---|---|---|---|---|---|
| FreeWebsite Builders | $0/mo | $0/mo | 0.5 GB | 1 | 500 MB | Wix ads on every page and a wixsite.com address; no custom domain |
| LightWebsite Builders | $17/moannual billing | $24/mo | 2 GB | 1 | unmetered | $24/mo billed monthly; email via Google Workspace add-on |
| CoreWebsite Builders | $29/moannual billing | $36/mo | 50 GB | 1 | unmetered | $36/mo billed monthly; first tier that can accept payments |
| BusinessWebsite Builders | $39/moannual billing | $46/mo | 100 GB | 1 | unmetered | $46/mo billed monthly; full store with subscriptions and dropshipping |
Our Wix review
Wix is the biggest name in website builders for a reason. Its drag-anything-anywhere editor remains the most flexible in the category, its template library tops 900 designs, and the app market bolts on everything from restaurant ordering to hotel bookings. Hosting is bundled invisibly: sites run on Google Cloud and AWS with a multi-CDN edge, and you never touch a server setting.
The 2024 plan restructure simplified pricing into Light, Core, Business and Business Elite tiers, each covering one site with unmetered bandwidth and tiered storage. Light at $17 a month on annual billing suits portfolios and brochure sites; Core at $29 is where payments, ticketing and basic ecommerce unlock; Business at $39 adds a full store. A genuinely free tier keeps a site online indefinitely with Wix ads and a wixsite.com address, which is honest as free tiers go but not something to run a business on.
The lock-in deserves the spotlight because it is total. Wix has no site export. Blog posts can be migrated with effort, but pages, design and store data cannot leave the platform in any usable form. Choosing Wix is closer to signing a lease than buying a house, and the sunk cost grows with every page you build. If you expect to outgrow a builder, that one fact should weigh more than any feature comparison.
Day to day, the platform is a pleasure for non-technical owners. The AI site generator produces a credible starting point from a text prompt, Wix SEO handles the technical checklist, and the dashboard rolls analytics, invoices, bookings and email campaigns into one place. Performance is respectable rather than class-leading: Core Web Vitals have improved markedly since 2023, though heavy Wix sites still trail a lean Squarespace or Framer build.
The complaints that persist are the template switch restriction (once live, you cannot change templates without rebuilding), editor sluggishness on very large pages, and renewal-style pricing games on app subscriptions. Email is not included on any plan; Wix resells Google Workspace instead, which adds a real cost to the headline price.
For a small business that wants one subscription covering site, store, bookings and marketing, Wix is the safest broad recommendation in the category. For anyone who values portability or plans to hand the site to a developer later, the no-export policy makes it the wrong tool regardless of how good the editor is.
Notable facts
- Over 250 million registered users worldwide
- Publicly traded on NASDAQ (WIX) since 2013
- No site export: content cannot be moved off the platform
At a glance
| Founded | 2006 |
|---|---|
| Headquarters | Tel Aviv, Israel |
| Data centers | Google Cloud and AWS regions worldwide, multi-CDN edge |
| Hosting types | Website Builders |
| Starting price | $0/mo |
| Money-back guarantee | 14 days |
| Support | chat, phone, knowledge-base (24/7) |
| Free migration | No |
Frequently asked questions
Can I export my Wix site to another host?
No. Wix has no export function for pages or design. Blog content can be manually migrated via RSS or copy-paste, but the site itself must be rebuilt elsewhere.
Is the Wix free plan good enough for a real site?
It keeps a site online indefinitely, but with Wix branding, ads and a wixsite.com subdomain, and no custom domain. It is fine for testing the editor, not for a business.
Bottom line
Wix is the feature king of website builders: more templates, more apps and more built-in tools than anyone else, hosted on solid Google Cloud infrastructure. Just go in understanding that a Wix site lives and dies on Wix.
Check current Wix pricing →
